Meet The Swipples
Tuesday, April 28, 2009
If you have spent much time on the blogosphere you will likely have come across the phrase SWPL (say it as “swipple”). This is an initialism meaning Stuff White People Like. That phrase comes from the satirical blog StuffWhitePeopleLike.com.
Ostensibly the aim of StuffWhitePeopleLike is to inform a non-White person how to ingratiate themselves with the white majority. Of course this is not what it is really about. The blog brilliantly satirizes a certain segment of the population. It is the same small part of the population that David Brooks would call BoBos and some refer to as whiterpeople. This, almost entirely white, group define themselves more by attitudes than possessions. And of course those attitudes have to be “correct.” [… more]